Get the Results
2023 Association Marketing and Member Engagement Survey Results
The results from the 2023 Association Marketing and Member Engagement Survey are in! Association professionals at all levels of organizations and from a cross-section of disciplines and program areas contributed to the findings. This survey touched on a wide variety of topics, including the amount of content on a website that is for members only and what attendees value most at conferences and events. From a self-assessment related to the effectiveness of an association’s social media use to the ways marketing budgets are determined, these and other results from the survey are rich with data and insights.
What You’ll Learn:
- What associations are investing in to improve digital marketing performance
- Where members are most engaged or connected to associations
- What kinds of content do associations create and offer to their members
- Where new ideas for products, programs, and services for associations come from
