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Attracting Younger Members
It’s no secret that most associations are struggling with aging demographics. In fact, HiringThing reported that 56% of associations are “having trouble engaging young professionals” and that by 2030 Millennials will be as much as 75% of the workforce. An appeal to younger audiences in many ways is going to be a necessity for survival. A member experience built around Boomers needs to be deconstructed and rethought in light of the changing generational dynamics of the workforce.
Check out our nine ways that associations can examine their membership offerings and member engagement to appeal more broadly to Millennials and Generation Z.
Key Observations:
- Younger professionals want opportunities to connect with others in their field.
- Career paths for younger generations are less likely to be along a straight-line trajectory.
- Younger members want to see the values of organizations and brands they support.
